AI Character Booth — Gaming Expo

· 1 min read

Challenge

A major game publisher launching a new IP at a fan expo needed a booth experience that justified a long line and produced shareable content the gaming community would re-post without being asked. Standard demo stations weren’t generating the social signal the marketing team needed.

Approach

Vibe built an AI character-card booth: guests posed, picked a faction, and the AI rendered them as a stylized trading card within the IP universe. Cards were printed on-site and AirDropped as a digital version with a unique character handle. A themed prop set placed the guest in a recognizable environment from the game’s reveal trailer.

Outcome

3,400 cards printed across three days with a documented average wait time of 38 minutes — a wait fans posted about voluntarily. The hashtag generated 18,000 organic posts within a week of the expo and trended in three regional gaming subreddits.

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Long-Term Lobby Kiosk — Hotel Group