Branded GIF Booth — Streetwear Pop-Up

Challenge

A streetwear brand opening a four-day pop-up in a feeder market needed line-out-the-door social proof and a content asset every visiting customer would post unprompted. Budget was tight and lead time was eleven days.

Approach

Vibe deployed a Starter-tier branded GIF booth wrapped in the drop’s hero colorway with three custom motion stickers tied to the campaign tagline. Capture took 12 seconds end-to-end; share was a one-tap SMS to the guest’s phone with a 9:16 vertical GIF ready for Stories.

Outcome

1,180 GIFs captured across four days with an 81% share-to-Stories rate measured via the SMS click-through link. The brand reported the pop-up’s sell-through hit 94% of inventory and credited the booth-driven social with extending the pop-up’s reach into two adjacent cities where the brand had no physical presence.