INDUSTRIES / TRAVEL + TOURISM
The destination is whatever the guest posts.
Destination marketing activations for Ottawa-Gatineau and visiting tourism boards.
Destination ads get muted. Friend posts don't.
Travelers trust photos from their group chat over any media buy. We engineer the photo the traveler took — branded with the destination, tagged with the booking URL — and the airfare-priced media buy compounds itself.
HOW IT WORKS
Three pieces for a tourism activation.
Destination-styled format.
AI postcard, magazine cover, 360° — designed around the destination's brand and key visuals.
Booking link on every share.
Sponsor URL goes to the destination's campaign landing page. Attribution wired before the activation goes live.
First-party traveler data.
Email or phone to receive the asset becomes a consent-based subscriber for the destination's CRM.
FORMATS THAT FIT
Pick the format that fits the agenda.
WHY VIBE
Built for destination marketing.
Designed around the destination brand.
Two rounds of design revisions baked in. Assets locked to the campaign visual system.
Booking URL on every asset.
Sponsor URL, campaign UTM, attribution wired before the activation goes live.
Multi-market deployment.
Same producer, same playbook across trade shows, consumer events and pop-ups.
Recap built for board reporting.
Captures, share rate, attributable booking clicks — packaged inside ten business days.
PROCESS
Four steps from brief to deck.
Brief
Tell us the campaign, the audience, the KPI. We listen, ask the right questions, and confirm scope.
Build
We design the concept, the hardware, the graphics, and the data layer as one integrated system.
Run
Our crew handles setup, on-site execution, guest flow, and tear-down. You handle the rest of your day.
Report
Within 72 hours, you get the content package and the post-campaign deck — ready for your client meeting.
FAQ
Tourism activations in Ottawa — common questions.
Can you build to the destination brand system?
Yes. Assets co-designed with the tourism board's creative team and locked one week out.
Can attribution wire to our analytics?
Yes. Campaign UTM and sponsor URL go to the destination's landing page. CSV export of opt-ins included.
Do you travel for multi-market tours?
Yes. Trade shows, consumer events and pop-ups across North America.